Expect a new apparel look and several new signature apparel items at the 2026 BNP Paribas Open.

The event, which is slated to run March 1-15, has partnered with lululemon to be the tennis tournament's new official apparel and footwear outfitter.

Lululemon is a Canadian company best known for its high-end yoga and fitness wear, but has transitioned in recent years to "athleisure" apparel that is designed for both working out and wearing outside the gym. The company promotes a mind-body-wellness lifestyle, blending fitness with mindfulness.

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