Open social media and you will end up on an ‘official apology' letter by some big brand, except they have nothing to apologise for. Just when netizens were moving from the labubu obsession and festive dumps, a new trend has taken over. Big Bollywood production houses like Dharma Productions, Maddock Films, T Series and the makers of Dhanush and Kriti Sanon's upcoming film, Tere Ishk Mein, have also hopped on to the trend, leaving fans bewildered. If, like others, you too are confused about the viral apologies, we have got you covered. Know all about the trend here.

While confusing, the apologies are not restricted to production houses. Brands like Skoda, Volkswagen, Man Force, Adani Amuja Cement, Haldiram’s, Keventers, Banana Leaf, PVR-Inox, Cashify, and Garnier have also tried their hand

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