Premier Roger Cook says he was distressed to see his face put to an AI deepfake video trying to defraud people out of hundreds of dollars and urged the community to be watchful of scams.

Mr Cook said the Government never endorsed investment schemes or financial products and anyone who sees similar videos to be sceptical.

Consumer Protection WA late on Friday released a warning of the online ad using an AI deepfake of the Premier promoting an investment opportunity which required victims to pay a $400 contribution.

The video appeared on YouTube and said it was “endorsed by the Government”.

Mr Cook said he was upset his face had been used on a scam and urged the community to be wary.

“It’s pretty distressing, isn’t it? It’s very scary that people go to such lengths to deceive people and

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