From UPI apps to jewellery brands, digital gold has found its way into every corner of India’s fintech ecosystem, allowing users to buy gold worth just Rs 10 with a few taps. But behind the convenience lies a regulatory gap — and the Securities and Exchange Board of India (SEBI) is now warning that these products, though widely marketed, operate outside its supervision and could put investors at risk. Advertisement

In a press release issued on Saturday, SEBI stated that it has come to the regulator’s notice that certain online platforms are offering “Digital Gold” or “E-Gold” products to investors. The regulator clarified that these products do not fall under the securities market framework and therefore operate completely outside SEBI’s purview. “Such digital gold products are neither n

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