Gen Z won’t answer e-mails. How can Sask. companies keep them as consumers?

Move over millennials. Gen Z is the next generation of consumers and businesses are looking for ways to capture their attention and their dollars.

It’s a hard generation to reach when many in the 13 to 28-year-old demographic don’t take phone calls or answer emails but they are also the next generation of consumers who have started opening bank accounts, renting apartments, and finding jobs.

That’s why organizers of X-Camp, a marketing and design conference in Saskatoon, pulled together two dozen members of Gen Z to sit down with employees from some of Saskatchewan’s biggest companies such as SGI, Sasktel, and Tourism Saskatchewan.

The CBC podcast was able to eavesdrop on the conversations that covered everything from TikTok, online shopping, university admissions, investing, and cancel