Comments

View 4 Images

Broadcaster Nick Ferrari walked away from discussions with ITV about appearing on I'm A Celebrity , it's been reported. ‌

According to The Mirror, the This Morning star's radio bosses promised to match his potential jungle earnings. ‌

The LBC presenter had reportedly been courted by show producers in what insiders describe as "really productive conversations." ‌

However, sources suggest that when Ferrari informed his employers at Global about the opportunity, they urged him to stay put.

A source revealed: "They pledged to match any fee he was set to receive as they consider him such a vital and well-loved part of the LBC schedule."

View 4 Images ‌

The 66-year-old was initially linked to the popular ITV programme at the end of September, with

See Full Page