(CNN) — A video of a Miss Universe contestant being berated by a male pageant director in Thailand has sparked widespread allegations of misogyny as well as global discussions about women empowerment and merits of the international beauty pageant.

Nawat Itsaragrisil, president of Miss Grand International (MGI), was seen scolding Fatima Bosch, a 25-year-old contestant from Mexico, ahead of the 74th Miss Universe competition being held in Bangkok later this month.

In a live streamed pre-pageant meeting with dozens of other contestants, Nawat was shown accusing Bosch of not posting enough promotional content about the host country Thailand.

He suggested that Mexico’s pageant director had ordered her to sabotage those promotional activities, and appeared to say that if Bosch listened to th

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