This season, the Red Raiders have gone all-in on the NIL era. Thanks to former Texas Tech OL turned billionaire Cody Campbell. With his help, while the program invested a massive $28M in NIL money, second only to Texas, that kind of spending has reshaped the Raiders in terms of recruiting as well as retention. Maybe with that, Texas Tech has retained its QB Behren Morton , who joined the program in 2021.

While getting such NIL earnings generally leads young athletes to spend it on cars, the 23 YO QB has used his NIL earnings to make a real impact. He purchased 150 acres of land in Cross Plains, Texas, and planned to turn the property into a steady stream of passive income by leasing it to hunters. But did his on-field performance help open the door to this opportunity?

Behren Morton’s

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