After making its debut to the world, the teaser trailer for Michael , soared to 116.2 million views worldwide in its first 24 hours. That’s the largest 24-hour trailer launch ever in Lionsgate ‘s history and the most viewed trailer for any music biopic or concert movie in motion picture history.

The data comes this AM from WaveMetrix.

The highly anticipated biopic of the King of Pop, Michael Jackson, outstripped the first 24 hour global trailer traffic of Taylor Swift: Eras Tour , which counted 96.1 million views after an Aug. 31, 2023 drop, as well as Bob Marley: One Love (60.1M views with a trailer debut of July 6, 2023), Bohemain Rhapsody (57.6M, May 15, 2018) and Searchlight’s Bob Dylan movie A Complete Unknown (47.2M, July 24, 2024).

The Michael trailer dropped on t

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