There are many inspiring aspects to James Reed’s new book “Karma Capitalism”: his admiration for his father, his devotion to his family, his vast professional experience, his passion to make the workplace and the world a better place, and his innovative approach to philanthropy. All these were crystallised in one moment of epiphany when he had a near fatal fall off the majestic Matterhorn mountain. He was rescued by an angel named Roberta who descended from a helicopter.

James Reed is CEO of Reed, the global recruitment and philanthropy company and the first agency to go online; and Chairman of Big Give, the charitable “sister” organisation founded by his father Sir Alec Reed in 2007. Big Give match funds donations thus doubling donations to individual charities. Big Give has raised £350

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