SPANISH FORK — For most guys, a haircut is a quick 20-minute stop in the day. But at Branded Barbers in Spanish Fork and Nephi , the impact of a haircut on Friday will last much longer, especially for Utah veterans.

“I love my clients,” said barbershop owner Shawny Allred. “I get to know their families and I get to know their kids.”

Allred said she loves cutting hair, and she loves helping people feel confident walking out the door. But this time, the goal wasn’t about how her clients looked. It was about who the money could help.

“There’s a good chance that I can make $800 today. But for me … giving that away and being able to donate that is just so much more,” she said.

Shawny Allred, owner of Branded Barbers. (Mark Wetzel, KSL TV)

Allred calls the effort “Rally for the Brave.”

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