The Beer Trend Gen Z And Millennials Love, But Some Old-School Beer Lovers Can't Stand

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The Beer Trend Gen Z And Millennials Love, But Some Old-School Beer Lovers Can't Stand

Older generations have a tendency to blame Gen Z and millennials for the death of everything from paper napkins to small talk. Now, there's widespread concern that young people are messing with the legacy of the booze industry. This is not by abstaining, although younger generations, Gen Z in particular, do seem to be drinking less. The latest moral panic is over Gen Z and millennials changing the way they purchase brews . Younger drinkers are committing what many beer snobs feel is an act of sacrilege: ordering beer with ice.

Beer on the rocks was a recent TikTok trend, with many videos featuring young influencers advocating for tossing a few ice cubes in your beer glass. This ch