Target wants its employees to spread some holiday cheer — whether they like it or not, according to a report.

The Minneapolis-based retailer issued a new directive mandating in-store workers smile and make eye contact and either greet or wave to any shopper that comes within 10 feet, according to Bloomberg News.

If a customer steps within four feet, then the service rep is instructed to ask whether they need help or how their day is going, the new guidance said.

Major retailers like Walmart and Disney have long used similar customer-greeting rules that require employees to smile, make eye contact and offer assistance when guests come within a set distance.

The initiative, which is known internally as the “10-4 program,” is the latest effort by management to improve customer experien

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