New Delhi: Ever noticed a freshly-minted advocate posting a reel—adjusting their crisp white collar band, flicking a custom keychain engraved with the Scales of Justice, and tagging it #LawLife? What you’re witnessing isn’t just pre-court prep. It’s the rise of an entirely new niche, the legal lifestyle brand.

Socks saying “Trust Me,” cufflinks embossed with “Not Guilty,” wallets and diaries bearing the advocate emblem, and mobile covers printed with “Future Lawyer”; and what was once mundane stationery is now part of a curated identity.

Law Twitter was recently flooded with posts about LawKart’s (in)famous branding of neckbands “on sale” for Rs 499, accompanied by enthusiastic mentions and humorous reviews from users tagging names of famous legal personalities like CJI B.R. Gavai, ex-C

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