Two siblings come together to form a company that will give you the true experience of being a Swiftie or having that crazy love for the Army, through merch and fanclubs

In India, being a fan has never been more rewarding than now. From Coldplay and Ed Sheeran’s record-breaking Mumbai concerts to the mushrooming of homegrown music festivals across the country, fandom has evolved far beyond screaming in stadiums and later sharing Instagram reels of the same. It’s becoming a lifestyle. Something you wear, collect, and inhabit. At the heart of this is MyFandom, a self-started venture by siblings Vivek and Jinal Ajmera, building India’s first direct-to-fan ecosystem.

Started in 2019, when Vivek was just graduating as a chartered accountant and Jinal was in the e-commerce business, MyFandom e

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