There is an opportunity for Indian companies to boost exports of Indian single malt to the UK (Photo: Unsplash) Show Quick Read Summary is AI Generated. Newsroom Reviewed

India is poised to become the largest global scotch whisky market in value and volume terms over the next few years, fuelled by competitive intensity, premiumisation and economic growth, Scotch Whisky Association Chief Executive Mark Kent CMG has said.

Mark Kent also appreciated the rise of India's single malt whisky, saying the Scotch Whisky Association is looking for partnerships with them not only for export to the UK market but also to explore other global markets together.

Noting the emergence of the Indian single malt category, some of which recently won several prestigious international accolades, the chief

See Full Page