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As a professional shopping writer with more than five years of dedicated coverage of the holiday-sales season, I’ve seen the evolution of the question: “Are early Black Friday deals worth it?”

The short answer is yes — but not always , and not under all circumstances. Let’s cut to the chase: I’m diving right into what I’ve observed over those years, explaining the pros and cons of jumping into early deals versus waiting for the main event and offering up my exclusive tips for you to assess when an early sale is genuinely a bargain or simply a marketing ploy.

What are “early Black Friday deals?”

Traditionally,

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