Timing is everything in the entertainment world, whether it is a film release or a music single.

Fans of Prabhas believe that Raja Saab may have missed the perfect window, as the much-talked-about RamCharan's “Chikiri” song released exactly when Raja Saab’s first single was expected.

Arriving at just the right time, Chikiri quickly became an instant hit more due to Ram Charan's step than the music. Fans say the song filled a gap in the market, drawing attention.

Some even feel that if Raja Saab had launched a song as promised by director Maruthi, the records Chikiri set would have belonged to Raja Saab.

However, the Raja Saab team seems to be following a different marketing strategy, preferring to be “late but latest.”

With all songs ready and promotions planned, the first single is e

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