Following India's remarkable ODI World Cup win, the brand value of the nation's female cricketers has surged by over 50%. Leading figures such as Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues have become some of the most desirable names for brand endorsements, with individual contracts anticipated to exceed Rs 1 crore.

This victory has not only granted them international acclaim but has also paved the way for opportunities that were previously the domain of male cricketers. From automotive companies and financial institutions to lifestyle and beauty brands, businesses from various sectors are keen to include India's women cricket stars in their promotional efforts.

What exactly is brand value and what has caused its increase?

A cricketer's brand value can be likened to their mar

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