COVENTRY — Luxury vehicle manufacturer Jaguar Cars stunned the automobile industry by releasing a daring three-hour commercial featuring no car and just a naked man putting on a one-man show of the hit Broadway production Hamilton .

As part of the company's bold marketing initiative proclaiming a "new era" for the brand, Jaguar marketing executives were confident that a nude man cavorting on a theater stage singlehandedly performing all of the Hamilton roles would convince consumers to purchase new cars.

"We decided that the best way to sell cars was to make a commercial you simply can't take your eyes off of," Jaguar CEO Reginald Jag said in a statement. "Sure, there's no car in it, and we don't even make it clear we're a car company, but try and tell me you didn't watch that naked

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