AI is dominating tech conversations right now, and fashion is no exception. It’s being hailed for its potential to fix problems that have plagued the industry for decades — from product discovery and personalized marketing to sizing discrepancies among brands. But it costs a lot to invest in, and there are big question marks surrounding whether it can deliver the returns it promises, while its use can also spark consumer backlash . In recent weeks, these questions have intensified at a macro level, too.

Speculation is mounting that we’re living in an AI “bubble”, stoked by soaring tech company valuations, big-ticket deals and record spending on a technology whose promise has not yet translated into significant economic gains. Last week, equity markets in the US, Asia and Europe fell aft

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