Camille Miceli Talks About Pucci Renaissance Thanks to Imagination

With an abundance of charm, Pucci’s artistic director Camille Miceli personified “Instinct, Imagination & the Pucci Renaissance” during the discussion at the WWD Apparel and Retail CEO Summit with international editor Miles Socha.

When LVMH Moët Hennessy Louis Vuitton called her with “this mission,” she said it was essential to look at the Pucci brand in a different way, which led to more of a see now, buy now business. Although that approach is not typically used by the group, in this post-pandemic world and in light of “all that we are facing today,” Miceli said that having something “so joyful and so positive” makes “you want to embrace that.”

The fact that “women feel beautiful and happy” in the clothes is “what we want at the end of the day,” she said. Explaining how Pucci “broke t