GoKwik in its analysis of D2C festive food trends, revealed that Indians swapped traditional sweets like kaju katlis and barfis for Kunafa chocolates, the Bihari Thekua, and even protein bars this festive season. The Great Indian Festive Food Map, as GoKwik calls it, has been shaped by three forces : Nostalgia, Viral Trends, and Wellness.

Based on October data, the report finds that D2C brands are no longer just selling sweets, but shipping identity, aspiration, and a taste of home. Chocolate emerged as the undisputed category leader, with order volumes surpassing the combined total of all other festive items. Its convenience, shelf-life, and universal appeal have cemented it as the ultimate digital shagun or the new shippable festive staple for D2C brands.

While chocolate dominated, tra

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