Asian Paints WoodTech Emporio has unveiled its new campaign, “Truly Italian,” highlighting the elegance and sophistication of Italian wood finishes for home interiors. The campaign emphasizes how wood, when combined with Italian craftsmanship, brings warmth, texture, and timeless style to living spaces.

Actor Dino Morea, whose half-Italian heritage and charismatic persona align with the brand’s positioning, stars as the face of the campaign. Through the campaign, Asian Paints WoodTech Emporio seeks to showcase its premium wood coatings as a way to create interiors that are personal, stylish, and enduring.

Homeowners today seek furniture that goes beyond function. They want it to make a statement and reflect their individuality. Italian wood finishes have long been admired for their timel

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