MR.DIY launches ‘Genie’ campaign with Rajkummar Rao to showcase brand’s all

MR.DIY, the home improvement retailers, has launched its latest campaign titled ‘Genie’, featuring brand ambassador Rajkummar Rao in a new magical avatar. The campaign builds on MR.DIY’s brand promise of fulfilling every wish with its extensive product range and value, bringing alive the message that you don’t need a genie when you have MR.DIY.

Following the success of the previous film where Rajkummar Rao appeared as a witty reporter discovering the world of MR.DIY, the new campaign takes the narrative forward with humor and imagination. In this film, Rao plays a genie who finds himself out of work, realizing that MR.DIY already grants every wish with its wide variety of household, décor, gifting, and utility products at affordable prices.

The film captures MR.DIY’s positioning as the “