We propose that master production costs be settled within 30 days from the last day of shoot, rather than being tied to extended deliverables such as cutdowns or social-media assets that may roll out over several months. This enables us to clear payments for the rest of the crew/ HODs, set construction costs, props, equipment vendors, costumes, post studios in the following 30 days.

To accommodate campaign needs, procurement and brand teams can agree with the production house on a clearly defined amount for the additional assets (Cut downs, languages, social media assets), which can then be paid upon their delivery — even if included within an overall package cost.

“These simple changes will ease systemic stress, ensure fair wages across the supply chain and secure a sustainable future f

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