Can't Concentrate At Work? Try The 90-Minute Rule To Get Tasks Done

Between checking emails, responding to Slack messages, flitting between 20 different tabs (spreadsheets, Google docs, you name it) and occasionally being distracted by notifications flashing up on my phone; it’s perhaps no wonder I get to the end of each day thinking: what did I actually achieve?

And chances are I’m not alone. We’re in the age of extreme multitasking, trying to get a billion things done at any given time, but there’s one slight hiccup in that our brains are actually incapable of completing more than one task at a time.

And when the brain does have to switch between different tasks, it can cause something called a switch cost or switch tax, which the NeuroLeadership Institute describes as “a delay that happens when the brain stores information related to an abandoned