Dress Code: How Annie Doble Became the Party-wear Purveyor of Ibiza, London, and Now New York

Annie Doble Photo by: Nimah Merrigan, Faceless London

Party season is upon us—and so too is the influx of outfit conundrums it brings. Allow Dress Code to demystify and debunk what to wear when and where, and how to wear it, as advised by those whose innate style never fails to inspire and influence.

Annie Doble follows her instincts. At 16-years-old, she set up a stand in London’s Spitalfields Market and quickly earned a reputation as a go-to on the scene for it girl-approved vintage. And by the age of 20, she had opened the doors to Annie’s Ibiza , an Aladdin’s cave-type boutique in the Balearic island’s Old Town. With a mere €200 personal investment and her fingers crossed, she amassed a money-can’t-buy list of discerning VICs—very important clients —that includes Kate Moss, Nao