India’s capital markets regulator SEBI has issued a strong advisory warning investors about the risks of buying digital gold through fintech apps and websites. While digital gold allows users to invest small amounts—even as low as ₹500—for fractional ownership, SEBI has raised concerns about the lack of regulation, audits, and investor protection. Experts explain that, unlike mutual funds and ETFs which are tightly regulated, digital gold platforms currently operate without a uniform rulebook. So, what exactly makes digital gold risky? Should investors move to safer options like Gold ETFs or Sovereign Gold Bonds? Watch as market experts break down the issue and explain what SEBI’s advisory really means for investors.

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