Hooters founders are making a major shift to its brand image and bringing back the eatery’s original uniform years after introducing a smaller, snugger fit.
The shift comes after Hooters Inc., led by the brand’s original founders, bought back Hooters of America following a bankruptcy that forced dozens of locations to close.
The founders are calling their turnaround strategy “re-Hooterization.”
Waitstaff will now wear bright orange jogging shorts paired with fitted white T-shirts, the chain’s original uniform design.
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Niel Kiefer, a lawyer who has worked with the brand since the early 1990s, told The Wall Street Journal the change means less skin showing.
“I don’t think you’re going to see a bunch

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