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Amazon is known for incredible Black Friday deals

The holiday shopping season is almost here, and Amazon just announced its Black Friday Week and Cyber Monday events, which officially start Nov. 20. You’ll find deals all over the site across categories like home essentials, electronics, beauty, kitchen must-haves and more, from Nov. 20 at 12:01 a.m. PST through Cyber Monday, which is on Dec. 1.

This year, it’s easier than ever to shop small businesses on Amazon through the Small Business Holiday Shop and pages with the Small Business Badge. You can also use Rufus, Amazon’s AI shopping assistant, to help you save time and find the perfect gifts for everyone on your holiday list with personalized recommendation

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