Niva Bupa Health Insurance Company has seen a pickup in its retail business, with like-for-like retail premium growth rising to 40% in October from 28% in the first half of 2025-26 (April to September), according to Executive Director and Chief Financial Officer Vishwanath M.

Vishwanath highlighted the positive impact of a Goods and Services Tax (GST) exemption and the company's decision to pass on the entire benefit to its customers, enhancing the affordability of health insurance. "There was already very good awareness of health insurance, post-COVID, but this has also given a boost to affordability," he said. The launch of a new product, 'Reassure 3.0', has also been very well-received by the market and contributed to the sales growth.

The average ticket size for policies also saw a

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