Sports mascots have become more than just game day entertainers, they’re now fully fledged digital personalities with massive online followings. While the average U.S. sports mascot earns around $60,000 a year, this figure doesn’t include potential income from social media, leaving sports fans wondering how much these sports mascots could potentially earn on social media.

Keen to find out which US mascots are earning the most on Instagram, the experts at SeatPick analysed data from the biggest names in American sport – including the NFL, NBA, MLB and NHL . Using influencer marketing tools, they estimated how much each mascot could earn if they posted once a day for a year, based on their followers, engagement, and potential earnings per post.

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