Rauw Alejandro pays tribute to the folklore and rhythm of his native Puerto Rico in a cinematic video for “Besito en la Frente.” On Monday, he teamed up with Apple to release an iPhone-shot short film that celebrates the pulse and spirit of bomba, one of the island’s most deeply rooted and powerful musical traditions.

“Bomba is not just music. It’s the earth turned into sound. A heartbeat that came from Africa and blossomed in Puerto Rico. A living dialogue between the drum, the body, and the collective voice,” says Rauw at the start of the video. “Every step and strike of the drum reminds us that we are connected to the past and to the future. A tradition born of resistance that continues to be a celebration of freedom today. Every town in Puerto Rico expresses the bomba in its own way.

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