Just when it felt like the internet had just grasped the concept of the Sephora tween , a new celebrity brand has launched sheet face masks made for very young kids.

Rini is a Korean skincare range for children aged four and up. Co-founded by Canadian actress Shay Mitchell , of Pretty Little Liars fame and the founder of Beis luggage, the new business venture launch was announced via Instagram on November 6.

The Rini jelly mask come in a hydrating and after-sun formulas. Credit: Courtesy of Rini

In an interview with Elle US, Mitchell and co-founder Esther Song said the idea was sparked when they were struggling to remove Song’s daughter’s purple face paint: “We’re paper-towelling her face with water to try and get it off. I don’t know what was in this paint, but it stayed on

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