iHeartMedia struck a new partnership with TikTok that will see TikTok creators featured in long-form audio and video content across iHeart platforms, it was announced on Monday (Nov. 10).

The deal includes the launch of the TikTok Podcast Network, a slate of up to 25 podcasts from TikTok creators. Under the agreement, iHeartMedia will open co-branded podcast studios in Los Angeles, New York and Atlanta that will be set up for both audio and video content. The podcasts will be distributed by iHeartPodcasts and made available on the iHeartRadio app and other podcast platforms. Listeners will also be able to watch highlights and clips from the podcasts on TikTok.

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