Build-masters and deal-hunters, mark your calendars: LEGO’s official Black Friday 2025 sale is expected to kick off on Wednesday, November 26, and run into early December. That means plenty of opportunity to snag the sets you’ve been eyeing — if you’re prepared.

Here’s a breakdown of what we know so far, what has happened in years past, and how you can position yourself to score the best deals.

LEGO Black Friday 2025

Historically, LEGO has gone all out for Black Friday, mixing solid markdowns with irresistible bonus freebies. Instead of slashing every price across the board, the brand usually offers select deals — around 20% to 40% off — on best-sellers and retired sets while rewarding bigger spenders with limited-edition gifts. Think collectible builds, seasonal sets, or exclusiv

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