In India’s wealthiest circles, the new measure of success isn’t the car you drive or the property you own — it’s how long you can live, and how young you can look while doing it. The longevity obsession, once a Silicon Valley eccentricity, has found a sleek new home in Indian metros.

Between IV drips promising cellular repair, red-light facials, cold plunges, and DNA-based diet plans, the country’s elite are quietly turning ageing into a project and wellness into a luxury commodity.

This new culture of health as wealth is transforming how Indians think about ageing. But it also raises uncomfortable questions: Who can afford to live longer? And what happens to those left behind in this billion-rupee wellness race?

The Rise of India’s Longevity Market

Luxury wellness retreats across Indi

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