The world's biggest retailer of IKEA furniture reported a rise in annual profit on Tuesday, while it tries to bring back cash-strapped consumers, and said it had raised prices in the US less than competitors as it absorbs some tariff costs.
In what the budget retailer said had been a year marked by economic uncertainty, supply-chain challenges, and cost-of-living pressures, its revenue fell slightly to 41.45 billion euros ($48.34 billion), from 41.85 billion the previous year.
"Five years of cumulative inflation in society for many people... it's a massive pressure for people to come to the end of the month," said Juvencio Maeztu, CEO of the largest IKEA franchisee Ingka Group, in an interview with Reuters.
But the amount of products sold in the financial year ending August 31 increased

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