The All India Football Federation (AIFF) plunged into unprecedented uncertainty after its tender for the Indian Super League (ISL) ended without attracting a single bid. Once hailed as the cornerstone of football’s growth in India, the ISL’s inability to find an investor has exposed severe structural and financial vulnerabilities across the sport’s ecosystem.

The AIFF’s attempt to secure a new partner for broadcasting, sponsorship, and merchandising rights began with optimism in October. Four parties signalled interest and participated in the pre-bid meeting, pressing the federation for clarity on revenue and operations. However, the initial excitement fizzled out as the deadline approached, leaving the tender box empty. Key concerns among potential bidders included the financial structur

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