NEW YORK - The Starbucks "Bearista" craze has officially reached new heights — and prices.

What we know:

Fans are going to wild lengths to get their hands on the Starbucks Bearista Cold Cup and Starbucks Hello Kitty plush, both part of the chain’s 2025 holiday collection that launched on Nov. 6.

On TikTok, videos with millions of views show people calling stores nonstop, camping out overnight, and even showing up armed with pepper spray to secure the coveted bear-shaped glass tumbler.

One customer says they camped out at 2 a.m. in Brooklyn

In one viral clip with nearly a million views, @megmac2301 said her family took turns calling multiple Brooklyn Starbucks locations to confirm the "Bearista" was in stock. They arrived at 2 a.m., hoping to score the viral cups and Hello Kitty p

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