SAN FRANCISCO - San Francisco ushered in the holiday season Monday evening with the lighting of the Macy’s Great Tree presented by Ripple in Union Square, marking the 36th year of the city’s signature holiday tradition.

Mayor Daniel Lurie joined city officials and spectators for the countdown before pushing the button that illuminated the tree.

"I never thought I’d get so excited pushing a big button," Lurie said. "How beautiful does it look down here in Union Square?"

The celebration came on a warm November evening in the shopping district, where many said the mood felt more upbeat compared to recent years. City officials credited the holiday event as part of a broader effort to revive downtown foot traffic.

The tree lighting followed last week’s announcement that Macy’s has partner

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