Imports from 13 Italian pasta brands, including favorites like Barilla and Rummo are staring down a 107% tariff that could hit grocery store shelves in the United States as early as January. For shoppers, that added tax could mean paying twice as much if Italian companies choose to sell their pastas in the U.S. at all. NBC’s Brian Cheung reports for TODAY on the issue that has some consumers boiling mad.

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