Smart shopping is in this holiday season: Nearly one in four shoppers are setting firm spending limits, according to new research .

A survey of 2,000 adults who shop online found that Americans are keeping budgets at the forefront of their mind.

More than a third (36%) are splitting at least one gift with a friend or family member — a growing trend of collaboration that stretches budgets while keeping the sentiment strong.

Millennials are the likeliest to split the cost of a gift with someone else (49%), more than twice as likely as baby boomers (23%).

According to new research conducted by Talker Research for AliExpress , six in 10 (59%) of all respondents said that getting a good deal matters more to them during the holidays than at any other time of year.

To maximize their holi

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