Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers.

That audience is based on Amazon’s internal data over the year to August 2025, and marks a sharp rise from a reach of 200 million monthly viewers recorded in April 2024. Jeremy Helfand, vp of Prime Video advertising, stated that reaching the 315 million monthly viewers mark represented a “transformative milestone” for the tech giant’s streaming platform.

“This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performan

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