Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It's a clear 'signal of the shifting landscape'

With the luxury industry in turmoil and challenges like tariffs and rising costs facing most fashion retailers, it hasn’t been easy determining which brands are resonating with consumers this year.

But Lyst’s Q3 2025 Index offers some perspective on the “hottest brands and products” over the last three months. The index, which analyzes shopper behavior from “more than 160 million annual users across thousands of brands and stores,” featured French luxury retailer Yves Saint Laurent emerging at the top of the list for the first time.

In second, third, and fourth place were Miu Miu, COS, and The Row, respectively. Coach, Prada, and Bottega Veneta followed closely, snagging the fifth, sixth, and seventh spots. Rounding out the top 10 were Loewe, Ralph Lauren , and Chloé.

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