Disney’s spat with Google’s YouTube TV over a new content distribution contract is costing the entertainment giant $4.3 million a day in lost revenue, Morgan Stanley estimates.

That’s $30 million a week as the blackout of channels including ABC and ESPN stretches into its 12th day, Variety reports, though the analysts expect Disney and Google to reach a resolution by the end of the week. The dispute is also costing Google — Variety reports that a Drive Research survey of 1,100 US consumers found 24 percent canceled or planned to cancel their subscriptions.

More than 20 Disney-owned channels went dark on YouTube TV after their contract expired at 11:59 PM ET on October 30th. While Google accuses Disney of pulling its channels from YouTube TV as a “negotiating tactic,” and says its terms w

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