Real estate investors and other industry professionals still prefer nearly any other city to Portland, as efforts to reverse their negative perceptions fall flat, according to a new ULI survey.

Portland ranked 80th of 81 markets for the second year running for overall real estate prospects across property types. Only Hartford, Connecticut, ranked behind Portland.

That’s according to the latest Emerging Trends in Real Estate report , published annually by the trade group Urban Land Institute and accounting firm PwC. Real estate professionals ranked Portland 30th among U.S. cities for homebuilding prospects, unchanged from the prior year.

The survey asks industry insiders to rate cities for development and investment prospects in 2026. To compile its Emerging Trends report, ULI and PwC

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