SALT LAKE CITY — As more women head outdoors, one unique collaboration is showing just how fun, and how powerful, the journey can be. Adventure, preparation and empowerment, that’s what this story is all about.

For this Around Town with Deja Brown feature, KUHL, a Utah-based outdoor brand known for its rugged, high-performance apparel, teamed up with Carrie Gregg , founder of Girls Only Adventure Trips . Together, they’re redefining what it means to explore the outdoors and creating space for women to connect, challenge themselves and discover confidence on and off the trail.

Before any great adventure begins, preparation is key. Inside KUHL’s flagship store, Deja and Carrie talked about the essentials — how the right gear can turn a simple hike into an empowering experience.

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