Not all film franchises are built equal. While some manage to capture the audience's attention for multiple installments, like John Wick, and continue to thrive at the box office, others, like Underworld, started strong but soon became a direct-to-video franchise due to diminishing returns. Others occupy a middle ground; franchises like Transformers maintain American fans but rely heavily on international box office success, particularly in markets like China. Now, Woody Harrelson's magical heist franchise,Now You See Me, is in a bit of a precarious place, entering a turning point, though we would argue it should never have gotten to this juncture.

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